After all your online marketing efforts and new web design tweaks, don’t let your checkout process discourage people from completing their purchase from you.
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You have a website. You have a service or product. Time to start running ads on Facebook and Google right? Wrong. The first thing people want to do (even before they have a complete or “good” website) is to start online paid advertising.
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When I first meet with prospective clients, or when other entrepreneurs want to talk about growing and marketing their business with me, there are so many things that come up. But rarely, if ever, does someone ask about defining and clarifying a story for their business.
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Your website is your storefront. When people visit, you should have these five things to ensure people understand what you are offering, are persuaded to buy it, trust your brand, and can easily contact you.
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Yes, a lot of the decisions I make are based on my first impressions of something. I make decisions on whether to pursue buying something or contacting a company based on their website, the colours in their branding, the feel of their store.
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Figuring out what I really want to do and what I should be doing (because I believe both go hand in hand), has been one of the most difficult things for me throughout my life. I have always been very curious about so many different things, and passionate about pursuing those different curiosities.
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Doing something simply to sell, or for the money, is playing the short game. And the short game is SHORT. If you want to get off on the wrong foot, doing anything for the sole purpose of making a quick buck is one way you can lose real fast.
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Before you start pushing products and services, trying to get new customers, focus on building your brand first. It may seem backwards in the way you should build your business, but it’s actually not and far from it.
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There is one ridiculously simple thing that people with businesses are not doing with their current clients, nor are they doing it to get new clients. This one simple thing will be sure to make you stick out in the eyes of prospective clients, help them like you more, and make your overall relationships, much happier ones.
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The premium to be on the first page of Google has never been higher and less effective than it is today making it the modern-day billboard.
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Marketing expert Seth Godin would agree that the old ways of marketers have no place within the new age where online marketing dominates. Marketing is not advertising.
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We all know the overwhelming abundance of resources available to us as a consumer, business owner, and a client. To make this more confusing, it’s not always easy to figure out what sucks, what’s important, and what’s simply a waste of your money.
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I work from home, or a coffee shop, or wherever there’s WIFI. I can’t really explain in a single sentence what I do. When you’re surrounded by people that define a career as something that has a title and operates between 9–5 at a corporation, being an entrepreneur who works from home isn’t really perceived as a “legitimate job”.
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Some like to think that working from the comfort of your own home is a dream. Sometimes, I wouldn’t want to be working anywhere else, other times I really need to change things up.
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This is how my company wouldn’t exist and I wouldn’t be doing what I’m doing now if I hadn’t reached out to a particular someone on Twitter.
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You’ve decided to start your own business and you need clients… well here’s what you should do. I’ve received quite a few emails and phone calls from people who are just launching their business but just don’t know where to start. Here’s what I’ve done and has worked for me.
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