I Almost Always Judge a Book by Its Cover

Yes, a lot of the decisions I make are based on my first impressions of something. I make decisions on whether to pursue buying something or contacting a company based on their website, the colours in their branding, the feel of their store.

BlogAlexander YolevskiJune 15, 2017book by its cover, branding, experience, lifestyle, marketing, story telling

All for the Money? You Are Going to Lose.

Doing something simply to sell, or for the money, is playing the short game. And the short game is SHORT. If you want to get off on the wrong foot, doing anything for the sole purpose of making a quick buck is one way you can lose real fast.

BlogAlexander YolevskiMarch 30, 2017sales, marketing, email marketing, cash flow, sales driven marketing

Marketing Has Nothing to Do With You

Marketing expert Seth Godin would agree that the old ways of marketers have no place within the new age where online marketing dominates. Marketing is not advertising.