Yes, a lot of the decisions I make are based on my first impressions of something. I make decisions on whether to pursue buying something or contacting a company based on their website, the colours in their branding, the feel of their store.
Read MoreBefore you start pushing products and services, trying to get new customers, focus on building your brand first. It may seem backwards in the way you should build your business, but it’s actually not and far from it.
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