You have a website. You have a service or product. Time to start running ads on Facebook and Google right? Wrong. The first thing people want to do (even before they have a complete or “good” website) is to start online paid advertising.
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When I first meet with prospective clients, or when other entrepreneurs want to talk about growing and marketing their business with me, there are so many things that come up. But rarely, if ever, does someone ask about defining and clarifying a story for their business.
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