Do Not Start Running Online Ads on Facebook or Google Until Your Website Has These 3 Things

Do Not Start Running Online Ads on Facebook or Google Until Your Website Has These 3 Things

You have a website. You have a service or product. Time to start running ads on Facebook and Google right? Wrong. The first thing people want to do (even before they have a complete or “good” website) is to start online paid advertising. I get it. I understand why as… Continue Reading…

Your Business Marketing Plan Needs a Story to Survive

Your Business Marketing Plan Needs a Story to Survive

When I first meet with prospective clients, or when other entrepreneurs want to talk about growing and marketing their business with me, there are so many things that come up. Facebook and Google ads. Web design. Graphic design. Advertising. Email list building. Social media management. Content creation. Blogging. Yes, there… Continue Reading…

Your Site Needs These 5 Things

Your website is your business. It’s that simple. Without your website, your business barely exists. It’s how new customers will find you and how existing customer will refer you to others. Your website is your storefront. When people visit, your website should have these five things to ensure people understand what… Continue Reading…

I Almost Always Judge a Book by Its Cover

Yes, a lot of the decisions I make are based on my first impressions of something. I make decisions on whether to pursue buying something or contacting a company based on their website, the colours in their branding, the feel of their store. I judge a book by its cover,… Continue Reading…

How to Figure Out What You Should Be Doing

Figuring out what I really want to do and what I should be doing (because I believe both go hand in hand), has been one of the most difficult things for me throughout my life. I have always been very curious about so many different things, and passionate about pursuing those… Continue Reading…

All for the Money? You Are Going to Lose.

Doing something simply to sell, or for the money, is playing the short game. And the short game is SHORT. If you want to get off on the wrong foot, doing anything for the sole purpose of making a quick buck is one way you can lose real fast. Especially now,… Continue Reading…

Building Your Brand First, Before Building a Business

Before you start pushing products and services, trying to get new customers, focus on building your brand first. It may seem backwards in the way you should build your business, but it’s actually not and far from it. You can’t expect to build an empty business with no brand, with… Continue Reading…

People Aren’t Doing This One Simple Thing To Get Clients

I can’t believe I am writing a post on this, but apparently it’s not common sense, Which is why this post will be extremely beneficial to you. There is one ridiculously simple thing that people with businesses are not doing with their current clients, nor are they doing it to… Continue Reading…

Stop Wasting Your Money on Google. It’s the Modern Day Billboard.

The premium to be on the first page of Google has never been higher and less effective than it is today making it the modern day billboard. Whether you want to use an ad on the front page of New York Times (or Globe and Mail for my Canadian friends),… Continue Reading…

Marketing Has Nothing to Do With You

Marketing expert Seth Godin would agree that the old ways of marketers have no place within the new age where online marketing dominates. Marketing is not advertising. The “Mad Men” days of spending money on ads to make more money are over. It’s not about flaunting your brand, your logo,… Continue Reading…

Clients Hate Making Decisions So Do This Instead

We all know the overwhelming abundance of resources and options available to us as a consumer, a business owner, and a client. There is A LOT. To be make this more confusing, it’s not always easy to figure out what sucks, what’s important, and what’s simply a waste of your… Continue Reading…

My Friends and Family Don’t Think I Have a Real Job

I work from home, or a coffee shop, or wherever there’s WIFI. I can’t really explain in a single sentence what I do. When you’re surrounded by traditionalists or people that define a job, a career, or “a living” as something that has a title and operates between 9–5 in a… Continue Reading…

Working From Home? 5 Things You Should Know to Stay Productive

I’ve been working from home or remotely, for almost five years. It definitely has its perks, but you MUST keep these five things in mind. Some like to think that working from the comfort of your own home is a dream. Sometimes, I wouldn’t want to be working anywhere else, other… Continue Reading…

How a Single Tweet Became the Start of My Entrepreneurial Career

This is how my company wouldn’t exist and I wouldn’t be doing what I’m doing now if I hadn’t reached out to a particular someone on Twitter. As part of my “Actionable Guide of Where to Start When Looking for New Clients”, I mentioned something I have found to be very,… Continue Reading…

Looking for Clients? Here’s the Actionable Guide on Where to Start.

You’ve decided to start your own business and you need clients… well here’s what you should do. I’ve received quite a few emails and phone calls from people who are just launching their business, or have been doing it on the side, but really want to go out there and get… Continue Reading…