I Almost Always Judge a Book by Its Cover

Yes, a lot of the decisions I make are based on my first impressions of something. I make decisions on whether to pursue buying something or contacting a company based on their website, the colours in their branding, the feel of their store. I judge a book by its cover, almost always. If I know nothing …

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How to Figure Out What You Should Be Doing

Figuring out what I really want to do and what I should be doing (because I believe both go hand in hand), has been one of the most difficult things for me throughout my life. I have always been very curious about so many different things, and passionate about pursuing those different curiosities. Furthermore, I actually …

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All for the Money? You Are Going to Lose.

Doing something simply to sell, or for the money, is playing the short game. And the short game is SHORT. If you want to get off on the wrong foot, doing anything for the sole purpose of making a quick buck is one way you can lose real fast. Especially now, playing the long game has …

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Building Your Brand First, Before Building a Business

Before you start pushing products and services, trying to get new customers, focus on building your brand first. It may seem backwards in the way you should build your business, but it’s actually not and far from it. You can’t expect to build an empty business with no brand, with nothing for customers to connect …

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