Building Your Brand First, Before Building a Business

Before you start pushing products and services, trying to get new customers, focus on building your brand first. It may seem backwards in the way you should build your business, but it’s actually not and far from it. You can’t expect to build an empty business with no brand, with nothing for customers to connect …

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Marketing Has Nothing to Do With You

Marketing expert Seth Godin would agree that the old ways of marketers have no place within the new age where online marketing dominates. Marketing is not advertising. The “Mad Men” days of spending money on ads to make more money are over. It’s not about flaunting your brand, your logo, or even your product. It’s …

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Clients Hate Making Decisions So Do This Instead

We all know the overwhelming abundance of resources and options available to us as a consumer, a business owner, and a client. There is A LOT. To be make this more confusing, it’s not always easy to figure out what sucks, what’s important, and what’s simply a waste of your money. As a business owner, …

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My Friends and Family Don’t Think I Have a Real Job

I work from home, or a coffee shop, or wherever there’s WIFI. I can’t really explain in a single sentence what I do. When you’re surrounded by traditionalists or people that define a job, a career, or “a living” as something that has a title and operates between 9–5 in a company people have heard of, …

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